About the Townhouse - World of McIntosh Townhouse

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Our History

Originally built as a substation by Con Ed in 1926, the space provided power to lower Manhattan for 50-plus years. It was then converted into a warehouse that served as an art gallery for the artists community that dominated Soho in the ‘80s and ‘90s. Only in ’96 did it begin to resemble its current state—after architects transformed the building into a unique residential property. The bones for World of McIntosh (WoM) were laid, and it now thrives as a premier downtown experience showroom.

What we do

02

Our DNA

The World of McIntosh Townhouse is as much about audio as it is the lifestyle surrounding the audio. We strive to provide guests with a comprehensive sensory experience that showcases McIntosh Group brands’ products at their finest. And so, the 5-story, 12,000 square-foot space is equipped with audio products that represent the ultimate in craftsmanship and integrity—nestled among state-of-the-art furniture and design elements.

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Audio

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Design

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Music

03

Our Fantastic Team

Franz Stuhlpfarrer

-Townhouse Director

Joshua Dellinger

-Experience Director

David Mascioni

-Senior Marketing Manager

Sam Sadowsky

-Digital Marketing

04

Testimonials

Scott Kauffman

“The WoM townhouse is the epitome of effective brand stewardship and evangelism. I am more sold than ever on my affiliation with the World of McIntosh!”

Hayes Roth, Adweek.com

“…What McIntosh is able to do—and they should do it, since they’re one of the top brands—is go beyond creating a story. They’ve created an entire brownstone where you can live the environment from room to room. It’s quite inspired.”

Robert Klara, Adweek.com

“McIntosh is alone in creating an immersive showplace for its goods—and the audio punch they pack—in a setting that resembles the luxury row houses and country estates that many of its customers already live in. With the World of McIntosh, or WOM, the brand has taken the concept of experiential marketing and manifested it to the fullest degree imaginable.”

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Vulture

“In this season of Mr. Robot, Fsociety’s HQ got a major upgrade, introducing us to a brand-new hacker headquarters in the form of E-Corp’s Susan Jacobs’s abandoned “smart house.” It’s real life location? The $40 million, 12,000-square-foot World of McIntosh Townhouse in SoHo… which is even more impressive in real life.”

> Read Article

enjoythemusic.com

“Here they have attempted, and succeeded, to truly deliver on the sensory. They also pair this audio/visual experience with the visual and culinary arts… uniting auditory and culinary excellence… While touring World of McIntosh I felt like a kid in a candy store.”

Andrew Burzynski

“Amazing venue, full of talented people and high quality audio. It appeals to all of your senses. A NYC gem.”

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Our Timeline

Today

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It has become a prime venue in one of the most trendsetting areas of New York City. Most notably, it is now what we call the World of McIntosh Townhouse: a dedicated audio experience center showcasing the world’s most renowned audio brands.

1996

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The building was purchased by a film director, who did a gut renovation turning it into a unique residential property & event location. After 12 years of design and renovations, the current design and layout were completed.

1980’s

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SoHo became a starving artists’ community, and 214 Lafayette served as a multi-purpose art space into the late 1990’s. Neither warehouse nor gallery, but something in between, it allowed famed gallery owner Max Protetch to show work of all sorts and sizes.

1975

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It was converted to a warehouse. These warehouses and conversions in New York City’s SoHo neighborhood facilitated interest from artists throughout the city.

1922

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Built by Con Ed substation to provide electrical power to NYC. 214 Lafayette distributed power to the subways below the streets of Soho and to surrounding areas. Over the years, these power stations became obsolete. More effective, efficient and economical forms of power distribution became more prevalent.

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